20+ Press Release Examples to Draw Inspiration From in 2021

Looking for the best press release examples? When written and distributed properly, press releases are a great way to spread the word about any venture.

Searching for the best press release examples? You came to the right place.

No matter if you’re about to promote a product launch, release a new book, or announce a new hire – you’re probably looking for the best press release examples to get inspired from. And rightly so.


When written and distributed properly, press releases are a great way to spread the word about any venture.

If you’re not sure how to write a news release yet, start by checking out the examples of good press releases I’ve handpicked below, pay a visit to Prowly’s

press release writing guide

, and

download press release templates

for any occasion.

Did you know that you can easily

create visual press releases

and

send them

to

relevant media contacts

with media relations tools like Prowly?


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Best press release examples

Below you’ll find a curated list of 20+ examples of good press releases divided by different types:

Ready? Let’s dive right in.


Campaign launch press release samples

This campaign launch press release sample was actually sent to me by Mark Hall, the Director of

Business Waste

& Company Spokesman for

Divert

. His rubbish removal company came up with a genius solution to help people get rid of their ghosts-of-relationships-past, with a Valentine’s Day special ex-partner waste collection scheme. What’s not to like about this campaign (and the press release sample)? As Mark said himself, it’s just marvelous.

Back in Christmas 2011, Shaun Walker and his team at Marketing & PR agency

HEROfarm

brought tongue-in-cheek humor across subtly to customers of a little-known small business (JoeShopping.com), with almost no budget allocated to the endeavor. That’s how this media release example came to life – and I’m thrilled it did. It’s clever, amusing, and proved to be newsworthy for many media outlets.

In 2017, the online retailer ModCloth decided NOT to celebrate with Black Friday – and made a pretty deal about it. This example of a good press release gained a lot of traction and spread a positive message: the brand was inviting its clients and employees to spend the holiday with their loved ones, and donate to charity. The world simply needs more stories like this one.


New hire press release examples


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This new hire press release example created in Prowly immediately answers the important questions: who the new employee is, what they will bring to the company, and how many years of experience they have. It’s definitely concise and to the point, but still offers everything a journalist might need to cover the story – along with visuals and quotes.


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The new hire press release example from eBay, on the other hand, does a great job in introducing the new employee, outlining their impressive career, and sharing newsworthy bits about them. It’s also full of relevant quotes, which makes it much more interesting than a standard news release example.

New hire announcements are a big thing for us at Prowly, which is why I couldn’t help but include our very own new hire press release example. When writing such press releases, it’s always a good practice to have a detailed presentation of a new team member, add a short company description, and include quotes and visuals.


Looking for more examples of good press releases presenting new employees? Check out

New Hire Press Release Examples (+ Writing Tips & Template) That’ll Get Your New Employee Announcement Noticed

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Book press release examples


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Handling PR amid the first quarantine of COVID-19 doesn’t sound like an easy task, but PR veteran

Rhonda Rees

was very successful with this book press release example, created for the author, athlete, and sports activist, Bonnie Frankel. The whole PR campaign got a lot of media coverage in magazines, radio, TV, and online publications.

As a result of this press release written by Kristina Morgan (the book’s author and communications specialist), she held 8 interviews in Canada and Jamaica and was featured in over 11 publications, readings & influencer reviews. The book even received coverage in the Caribbean, and as a consequence, it was read by a celebrity for World Read Aloud Day.

This book press release example was sent out in January 2021 by Mike Tourville, Sales and Marketing Director of Evans Cooling Systems, and the book’s author. What’s good about this press release sample, in particular, is that it’s concise, offers a viewpoint from a third party, and appeals not only to those struggling through addiction but their families as well.


Press release examples for new product


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This product press release sample was created in Prowly by Brydge, the fastest-growing tablet keyboard brand for the Apple iPad and Microsoft Surface. In all press releases for their new products, Brydge includes relevant details, visuals, quotes, and links, which makes it easier to cover the news and find their products online.


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According to

Nelson Jordan

(and plenty of other experts, I imagine), Apple does a great job with its product announcement press releases. If you look at this press release example for a new product, Apple’s new walking audio program, you’ll quickly notice that it’s written in a way to make it easier for journalists to pull facts, details, and quotes for their stories. That’s precisely what makes it a good press release.


Visual press releases

are perfect for beauty products, and Lucky Chick certainly makes the most of them. This product press release sample created in Prowly has it all: important details about the product and the brand, plenty of visuals (and a GIF on top of that), and the ability to download plain text along with all the attachments.


Looking for more press release examples for new products? Look no further:

New Product Press Release Examples & Template to Get Your Product Launch Seen

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Sample press releases for original research

Bayt, the leading job-search website in the MENA region, publishes a lot of press releases on a regular basis. One of their best press release sample talks about data, statistics, trends, and the culture of remote work in the region, based on user feedback collected straight from their website. A newsworthy piece of information right there.

According to Jozef Raczka, Content Executive @

Twinkl

, this press release example from Champion Health presents the news very well. Why, exactly? It connects it not only to national but also self-sourced data giving it a unique spin beyond reporting the facts available to everyone. It also supports its points with visuals to draw attention but doesn’t over-rely on them.

Another good press release sample that features original research comes from

TalentLMS

. The goal was to create awareness for an industry report that was released by the company, which ultimately helped in getting media coverage from 120+ high-authority outlets. It discusses the most interesting findings of the report and is written with citability in mind (with “copy-paste” ready paragraphs to save journalists’ time).


New business press release samples


DOWNLOAD PRESS RELEASE TEMPLATE

As already mentioned, good press release examples are concise and to the point – and this new business press release sample from

TaskShift

is no different. It clearly states what the news is all about (new service launch), mentions the USP, mission, and vision behind it. There’s not much else to add there, really.

This new business press release sample features

Minuteman Press franchise

owner Diana Renollet, who decided to realize her dream of owning her own company. Diana has a unique perspective of buying and operating her business during the COVID-19 pandemic, which made her insights very timely. There is also an uplifting message of taking that leap of faith to bet on yourself, which is always appealing.

Kohl’s team must have a thing for creating informative press releases. The most important details are always summarized at the very top, which makes it easier to grasp what this press release sample is all about. It then offers various “resources” for journalists: quotes, company overview, and contact information for any follow-up questions.


Still struggling with your new business press release? See

How to Write a New Business (Company Launch) Press Release to Get Media Coverage

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Music press release examples


DOWNLOAD PRESS RELEASE TEMPLATE

What’s special about music press release examples, in general, is the use of audio in them. Spotify does exactly that, especially when promoting playlists – the tracks are embedded alongside the background information about the artists. Not to mention that every press release published on its newsroom is visually-appealing and engaging.

This music press release example from Universal Music Canada simply has it all: a lot of information about the artist and their recent work, visuals, quotes, links to their tracks, and social media profiles. It makes it easier not only to cover the news but also to get familiar with the artist.

With this press release sample, Universal Music Group (UMG), the world leader in music-based entertainment, announced their special partnership with TikTok. The whole music press release is short – but informative and engaging enough. Plus, given that TikTok users are now able to incorporate clips from UMG’s full catalog of music (including their iconic labels and songwriters), the story is pretty newsworthy as well.


Press release examples for events


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It’s definitely not a standard press release example for an event, but that’s part of what makes it special. By offering to “perform anywhere in the world for just $1”, Dan Chan has been featured in major media outlets, including the Hustle, BuzzFeed, CNBC, and Business Insider. It only shows that a newsworthy idea and a catchy headline can work…magic.

Yet another press release sample that’s not a standard event announcement but actually marks an important event: the company’s milestone. The example here is for the 10th anniversary of Ganttic – a resource scheduling SaaS. This format works well because it is an achievement that should be celebrated, particularly in the fast-changing world of tech. It was enough to get picked up by

Emerging Europe

and other media outlets, generating the press the team behind Ganttic was hoping to get.


In case you’re looking for more samples, here are

3 Event Press Release Examples & Tips From Journalists [+ Free Template]

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Feeling inspired by these press release samples yet?

Now it’s time to create yours. Before you start writing, though, make sure your story is newsworthy and stick to a

standard press release structure

:

An attention-grabbing

headline


Lead

– a brief overview of the story that answering the 5Ws: Who? What? When? Why? With what effect?


Dateline

– to confirm that you’re providing the most up-to-date information


Body

– an explanation of the information provided earlier in the lead, starting from the most newsworthy details


Company


info

– a short paragraph about your company


Media contact information

– to make it easier for journalists to send follow-up questions

This should help journalists quickly determine if they want to cover the news, and find what they’re looking for in your press release. I hope that helps!


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Cover photo by

Rich Smith


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